… – Yesterday I was at the presentation of a new line of clothes from “Dorian”.
– How did it go?
– Original design, interesting. Every guest was given a silk scarf each. Silk! .. A trifle, but nice …
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This article will focus on the purpose and role of the promo video. We will answer the questions: “What is it?”, “What is it for?”, “How does it work?” and “Where can I get it?”
Let’s quickly go over the terms. Everyone has heard of such a thing as a “promotion”. From English: “Promo” – advertising, “Actio” – set in motion, take action. We come to the supermarket. We see a perfume promotion. Small probes are given away for free. We take one, smell it, evaluate the smell, answer the question for ourselves: “Do I need it or not?” An advertising campaign is a whole picture, a “promo” is a small element of it. Product promotion and product demo are synonymous. A promo video is a short, filmed or drawn, video material intended to promote a product / service.
A promo video for a company is its business card. Product promo – “a piece of cut cake”. The service promo is a promise. What does the business card say? It’s not just a rectangular piece of thin cardboard, with a person’s contacts and an explanation of what he does. If you dig deeper, you can see the reflection of some of the psychological traits of a person. His attitude towards others and himself. I remember the saying: “They meet by their clothes …”. Business card? A trifle, yes. But … When you come across a small “work of art”, made on a relief, thick cardboard, which cannot be easily crumpled or thrown away, it arouses, at least, interest. At a subconscious level, information is deposited: that a person thought about it, looked for designers or designed it himself, strives for quality, in his soul he is a creator, even if he is engaged in installing windows and doors. In the case of a business card in the form of a promo video, we get a dynamic business card in which you can convey a lot of useful information to the client if you make a video “correctly”.
When services / goods are outlined in the promo: the seller promises, convinces. “I will solve your problem, dear client! ..”. “This is a great thing, top quality. And that’s why! .. “. “If you contact us, you won’t have any problems, and if we like each other, I’ll give you a discount! ..”. Tacit negotiations were held between the seller and the buyer. On distance. In 2 minutes of time spent watching the video. How convenient. How much time is saved. The video, filmed once, makes it possible to conduct thousands of such negotiations per day. No one likes to waste time – the most valuable resource. Therefore, let’s move on to the last part of the article. “Promo Parts”.
Do you care about the viewer? Want to keep him from yawning while watching your video? To not switch the channel? Did you complain that he wasted the next 3-5 minutes of his life? If yes, then our interests coincide. Video production ABD-video will reveal to the audience the meaning of your message. Will not let you “miss” the time spent watching.
We will have an interesting time with benefit!