TheTimesUSA.com operates this website to provide news, reviews, and editorial content. This Privacy Policy is designed to clearly inform users (“you”) about how we collect, use, and share information, particularly in connection with the advertisements displayed on our site, which is essential for maintaining our free content model.
By using this website, you consent to the terms of this Privacy Policy.
1. Information We Collect
We primarily collect non-personally identifiable information indirectly through automated means (like cookies and tracking technologies) to analyze traffic and serve personalized ads.
2. Advertising and Third-Party Data Collection (MANDATORY ADSense DISCLOSURES)
We use Google AdSense to display advertisements on our website. This practice involves third-party vendors who may collect and use data.
2.1 Use of Cookies and Tracking Technologies
- Third-Party Vendors: Our website uses third-party advertising partners, including Google, to serve ads to you based on your visit to this site and/or other sites on the Internet.
- Purpose: These vendors use technologies like cookies, web beacons, and unique device identifiers to deliver advertisements that are more relevant to your interests (known as Personalized Advertising). The data collected helps measure the effectiveness of the advertisements and prevents you from seeing the same ad too many times.
2.2 Google’s Use of Data
- Google’s Role: Google, as a third-party vendor, uses cookies (such as the DoubleClick DART cookie) to enable its partners to serve ads.
- Opt-Out Right: You may opt out of the use of the DART cookie for personalized advertising by visiting the Google Ad Settings page: https://myadcenter.google.com/. You may also opt out of some third-party vendors’ uses of cookies for personalized advertising by visiting www.aboutads.info.
3. Your Rights and Consent (GDPR and US State Laws)
In compliance with the General Data Protection Regulation (GDPR) for European users and applicable US State Privacy Laws (such as CCPA/CPRA), we provide clear mechanisms for you to control your data.
3.1 Consent Management
- Explicit Consent: We utilize a Consent Management Platform (CMP) via Google AdSense to obtain your explicit, affirmative consent for the use of non-essential cookies and the processing of personal data for personalized advertising.
- Right to Withdraw Consent: You have the right to withdraw or change your consent at any time. You can typically manage your consent preferences by clicking the link provided in our site’s footer or the button/widget embedded on the site.
3.2 Exercising Your Rights
Depending on your location (such as the EU or California), you may have the following rights regarding your data:
- Right to Access: Request copies of your personal data we hold.
- Right to Deletion: Request the deletion of your personal data.
- Right to Opt-Out: Direct us not to “sell” or “share” your personal information for targeted advertising purposes (as defined under CCPA/CPRA).
To exercise any of these rights, please contact us using the information provided in Section 5.
4. Security and Data Retention
We use commercially reasonable measures to protect your information. We retain data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law.
5. Contact Information
If you have questions or comments about this policy, or if you wish to exercise your privacy rights, please contact us at: bmuyco@usabusinessradio.net
