INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.
Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Jeremy Murphy.
Switching Businessweek from a weekly to a monthly publication brings a few advantages based on economic realities. It allows for more in-depth analysis and higher quality content, as writers have additional time for research and development. This change can also lead to cost efficiency, with reduced printing, distribution, and operational expenses. Monthly issues have a longer shelf life, maintaining their relevance longer and encouraging readers to keep and refer back to them. Additionally, the shift provides an opportunity to focus more on digital content, offering timely updates online while reserving comprehensive analyses for the print edition.
However, there are significant drawbacks to this change. Businessweek may lose its edge in delivering timely news, as monthly publications can’t cover breaking news as promptly as weekly ones, potentially putting it at a competitive disadvantage. The reduction in publication frequency might disappoint readers used to weekly updates, leading to a potential loss of subscribers and a perceived decrease in subscription value. Advertising revenue could also be impacted, with fewer issues offering fewer opportunities for ads and possibly making them less relevant. Lastly, this change might affect the brand’s identity and market positioning, challenging its long-time perception and reliability. At some point we predict that Businessweek will change the name, because the current one coming out monthly is a sad testimony of what it has lost.
According to a statement, “Jeremy Murphy is a sarcastic, embittered veteran of the media industry. Founder of 360bespoke, a respected boutique PR agency in New York, Murphy handles a full roster of clients in the lifestyle, beauty, fashion, and start-up fields. Previously, he was Vice President of Communications at CBS, where he worked for 14 years. There, he oversaw PR for many of its divisions and created its glossy magazine Watch. Murphy started as a journalist, working with Knight Ridder newspapers and Mediaweek. He is a graduate of Florida Atlantic University and lives in New York with his cat, Champers.”
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