The SEO industry is booming since people rely on the internet to find solutions to their day-to-day queries. Traditionally, keyboards were used for searching, be it on mobile or desktop. But with the advent of voice recognition features, things are changing. It has been found that the market for voice recognition is expected to shoot up by 17% by 2025.
As the statistics are increasing, the business houses need to create optimized content. With the increased use of smartphones, we are getting used to the feature of speech recognition. This technique has entered into the mainstream. Here are some powerful SEO strategies for 2021 that will help you in getting the edge over your competitors. Let us delve more into it-
- Optimization of page speed – Google voice search favors the sites with fast loading speed. For instance – You have two similar sites. The one that is loading fast will appear first in the results. Speech recognition also needs quick outcomes.
Websites with a lower speed would not be used for answering the verbal queries. Ensure that you use optimized images and compressed files. So, speed is an essential parameter for any search, be it text-based or vocal-based.
- Content for local searches – It has been found that users are more likely to look for a nearby place when using this feature. 58% of the audience find the local organization by using this technique, 46% people use this option to obtain data on the local companies daily. Therefore, businesses have more chances of generating speech recognition content if they make the local content interesting.
For example – You might have come across many hotels with their star ratings and contact number. How is this relevant in this method? When anyone finds web-results for local business, they want to know the contact, address, and reviews quickly. You can make use of the phrase like “near me.”
- Include FAQs – Users want the answers of 5Ws and 1H immediately, i.e., What, When, Where, Who, Why, and How. Answer these FAQs in a conversational manner as this will impact the speech search.
- Write as you pronounce – When people look for something on mobile or a desktop, they write in points or short phrases. For instance – If someone wants to find the best fashion designer, they will write “best fashion designer” in the browser. But with the speech recognition facility, the user might speak, “Who is the best fashion designer in the world”?
So, make optimized content for speech recognition. You can know more through this article as it will throw some light on how to focus on the content quality. Make use of long-tail keywords. Long content gets a better ranking in the voice search feature.
Consistent efforts in performing this technique will enhance brand awareness, online purchases and generate more revenue. One research revealed that this method delivered $1.8 billion more revenue to amazon. This number is expected to go up to $40 billion by 2022.
There is a little difference between the traditional and voice search SEO, but the basic principles are still the same. With an in-depth knowledge of the basic things, you can optimize your website.
Voice search optimization is a boon for the current market. It will soon be the talk of the town as it helps fetch powerful outcomes for the business.