Today’s world is highly innovative as every entrepreneur or business wants to be unique and gain market share. In the $1.7 billion dollar baby product industry, parents are quickly becoming the target. From connected nurseries to high-tech gadgets, expectant mothers are looking for innovative solutions to help them navigate the sometimes overwhelming and stressful journey of becoming a parent. According to a survey by Accenture 2015 US Innovation, 84% of executives consider their future success extremely dependent on innovation.
Some could argue that many companies are innovating for innovation’s sake. But there are also companies out there that are solving real problems by leveraging technology and design to help make things more manageable in this complicated world. One example is 4moms.
Where 4moms Comes In
4moms has transformed the baby gear industry by leveraging technology and user-centered design to create dramatically better products. Some of their current innovations include the 4moms MamaRoo Infant Seat, which replicates the bouncing and swaying motions parents make when soothing their babies; the 4moms Breeze Playard that opens or closes in one simple step; the 4moms Connect High Chair, which uses magnetic technology to make mealtime easier; and its newest innovation – the 4moms MamaRoo Sleep Bassinet, which uses motion technology to help babies fall asleep and stay asleep longer.
Why the MamaRoo Sleep Bassinet?
Newborns typically sleep between 14 and 17 hours each day. Yet, on average, new parents lose more than six weeks of sleep during their baby’s first year. Much of this has to do with the fact that babies do not produce their own melatonin until they reach roughly 3 months of age. Without this key sleep hormone, their sleep schedule is more closely tied to their hunger cycle—meaning they will wake every 2-3 hours at night. And even after your baby begins to produce melatonin, they will still wake throughout the night and during the early morning hours.
This is where the MamaRoo Sleep Bassinet enters the picture. This 4moms product was designed to help your baby fall asleep and stay asleep longer and puts parents in control of their baby’s comfort throughout both the day and night. Read on to see what sets this smart sleep solution apart.
It Moves As You Do
After spending 9 months in the womb, a baby is used to constant movement; this is why so many babies prefer to sleep in the arms of a parent instead of a motionless bassinet or crib.
The MamaRoo Sleep Bassinet has 5 unique motions, which were created to replicate the natural bounce and sway motions that parents use to soothe and calm their babies. Whether they’re laying down for a nap or for the night, these movements will help your baby get the rest that you both need.
Customize the Experience
As your baby grows and develops, so do their preferences! What may have worked during week two may not have the same effect in month four. This is why it’s vital to have customizable options built into your bassinet.
Between the MamaRoo Sleep Bassinet’s five motion options (car ride, wave, kangaroo, tree swing, and rock-a-bye), sounds (rain, ocean, fan, and shh), and multiple speed and volume controls, caregivers have over 100 combinations to choose from to help soothe their baby and give them the comfort they need in that moment.
Parent-Activated
Parents know their babies best. And we appreciate that 4moms knew that when designing their bassinet—a product that uses technology to put parents in total control, and not the other way around. The MamaRoo Sleep Bassinet is also Bluetooth enabled, meaning the built-in timer and all of the combinations can be controlled right from your smartphone.
Sleep Well
What is better than a good night’s sleep? Hear what others had to say about the MamaRoo Sleep Bassinet, and learn more for yourself at 4moms.com.
