The Price of Business Digital Network has a new series of outstanding commentaries from thought leaders. This is one in that series.
Donna Winrich stepped out of the world of corporate, global sales to start an apparel business selling Caftans and swimwear cover-ups. OKI Caftans (pronounced Oak Island Caftans) is a sustainable, ethically produced fashion start-up. Caftans (not to be confused with muu-muus!) are a retro fashion that is making a comeback. Donna is using sumptuous fabrics, such as a batik that is made in Java, Indonesia. The workers in this factory have many benefits not usually found in batik production such as a living wage, rudimentary health insurance, lunch and on-site childcare. Another fabric is a 100% Organic Cotton gauze, made in America. She is producing her caftans in a North Carolina cut and sew factory that employs and trains differently-abled persons. Fast fashion is cheap, mass-produced clothing that is often unethically produced (think child labor horror stories we all grew up hearing – these practices are still going on) or uses fabrics that take a toll on the environment. Donna hopes OKI Caftans will be part of a growing trend to create beautiful, quality garments that the wearer can feel good about.
LISTEN TO THE INTERVIEW IN ITS ENTIRETY HERE: