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Former Amazon Exec on Winning the E-Commerce Algorithm

Posted on June 30, 2021 by admin

INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.

Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Guru Hariharan.

On a recent Price of Business show, Host Kevin Price visited with Guru Hariharan, a former Amazon exec and now CEO of CommerceIQ.

The world of e-commerce is fraught with challenges – high competition, real-time, always-on actionability, and numerous inefficiencies – all of which impact potential growth and profitability. The brick-and-mortar process that was perfected over decades does not work in the algorithmic world of e-commerce. The silos and manual processes simply do not transfer over to the high-velocity scale of online retailers, and so the question must be asked, how do winning brands do it? How do they win on e-commerce, a $1.2 Trillion opportunity that is a must-win battlefront? The answer lies with AI-led automation that leverages a single source of truth across sales, marketing, and supply chain operations. Brands that have adopted this approach end up with higher profitability, a greater share of voice, and more incremental revenue.  CommerceIQ CEO and founder, Guri Hariharan explore this new frontier, sharing insights from his days at Amazon and how brands are leveraging these technologies to capture consumers at the moment of purchase.

LISTEN TO THE INTERVIEW IN ITS ENTIRETY HERE:

The Price of Business is one of the longest-running shows of its kind in the country and is in markets coast to coast. The Host, Kevin Price, is a multi-award-winning author, broadcast journalist, and syndicated columnist. Learn more about the show and its digital partners at www.PriceofBusiness.com (scroll down to the bottom of the page).

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