As the business landscape grows competitive, marketing becomes more challenging than ever. You need to think beyond the conventional offline and online tactics when it comes to extending the reach of your brand and making it memorable. Small ideas have big potential for adding an edge to your branding initiatives, and custom PVC patches are one of these ideas.
You can use them anywhere, on merchandise like shirts, jackets, hats, and backpacks, and on event displays. They are flexible, durable, stylish, easy to clean and retain their shape and color, which makes them a better alternative to the old-school embroidered patches. Here are some ways they boost your marketing efforts.
Give exposure to your brand
When it comes to achieving growth and recognition in the market, everything boils down to being visible to the customers. Custom PVC patches are an excellent means to get exposure and visibility for your brand. You can use them on your product or promotional merchandise, and your loyal customers will make sure that they are visible.
Typical branding tools such as brand logos on business cards, print ads, online ads, and email campaigns may get you exposure, but they seldom hold enough attention for the customer to remember them. Conversely, patches are attractive and memorable, so people are likely to have them at the back of mind even later.
Let your team promote your brand
Apart from using custom PVC patches on your products, you can use them on uniforms as well. The PVC material looks good, and these patches are easy to fix on the clothing items. Experts at ultrapatches.com recommend a range of backing options such as iron-on, magnetic, plastic, Velcro, pins, and tape backings. You can easily display your logo on jackets, shirts, hats, and bags.
Once your employees wear the stuff, they are as good as your brand ambassadors. Whether they are out on a service call, waiting for customers on a retail counter, or attending an event, they can display your brand live. You can even provide them some custom patches to hand over to customers as promotional material.
Narrate your brand’s story
The best thing about using custom PVC patches for marketing is that you can narrate a story with them. Since you can opt for personalized designs, you have the opportunity to be creative or get expert help. For example, you can consider a design that goes beyond the business logo. Think of something that replicates the vision your brand follows or a social cause it supports.
Thinking out of the box helps you create something unique and eye-catching, which offers you a branding advantage. Moreover, your customers end up associating your brand with a good cause and have a good reason to stay with you and promote you with word of mouth. Some effort with design can get you better results than campaigns costing millions.
Using PVC patches for promotion can give your brand the push it needs to reach the top. Just make sure that you invest in the best designs and durability to last. The choice of the right designer and manufacturer can make all the difference.