Do you think local SEO is becoming obsolete in 2021?
Did you know that Google processes more than 2 trillion queries every year? Half of the searches of the users are about searching for local businesses and stores close by. Utilizing SEO on a local level is one of the most effective ways to cut through the noise and gain the upper hand against your competitors.
Are you still not convinced yet? Read this local SEO guide to learn more about the top reasons why it’s still relevant today:
Optimizes the Content of Your Business
Optimization goes a long way to enhancing positive customer engagement and user experience. This is because there’s a difference in how locals and non-locals type out words for their inquiries.
Local SEO can identify the right phrasing and keywords used by your target audience. It helps to retrofit your content into the specific region’s local dialect. Writing in a relatable, conversational tone makes your readers pay attention to build a personal connection.
Get to the Top of Google Search Results
Google is one of the largest open-source searching engines to find whatever you want to look for. Larger companies, especially those who have unlimited resources, thrive on this opportunity. However, smaller businesses aren’t showing up on results among millions of similar contents.
It’s possible to overcome this problem and reduce the competition with the help of local SEO.
Search engines are constantly updating their algorithms of ranking systems. Keeping up with the new changes and rules will be hard while running your business. You can take advice from local SEO consultants on how to gain online visibility and presence.
Want to improve your search rankings? Start by clicking this guide to local SEO for small business to rank higher on Google search results!
Reach Out More to Your Local Audience
Having good local SEO strategies for your business is a great strategy. This is especially true during a pandemic because travel restrictions make it harder to access their usual products and service. Right now, they’re most likely looking for local alternatives that are closer to home.
Use local SEO services to get their attention and encourage them to buy from your business! This gives you opportunities to attract new customers while retaining your current clients. It increases the chances of turning them into repeat customers to bring in more profit.
Increases Your Foot Traffic
Almost 78% of shoppers visit the physical store after searching it online within 48 hours. People use their phones to look up reviews, seek directions, and contact numbers of local businesses first. This is to confirm its existence before visiting or contacting the store.
If your physical store has the bulk of your income, be sure to put accurate and up-to-date information. You can increase the likelihood of your target audience to find you through search engines.
Reasons Why Local SEO Is Still Relevant to This Day
Now you know how local SEO can be your greatest asset against your competitors and larger brands. It promotes your business to your local audience and increases your visibility across platforms, for free!
If this proved useful, please check out more of our content for more guides and tips. We also have plenty of other similar topics to improve the success of your business in 2021.