America is home to self-made entrepreneurs. Average people decide that enough is enough and go out there to pursue their dreams.
Most people don’t realize this, but 90% of new American billionaires are self-made.
But some people have tucked away their brilliant ideas in the deep dark spaces of their minds. These people are working their 9 to 5 jobs and living from one salary to another.
Yet, there’s a better way to live. All you have to do is choose to be different.
We talked to Frank Sell Jr. to learn about his business and its story.
Frank is the Founder of Home of The Hustle. The company is in the coffee niche, and Frank points out that it is “The Official Coffee of the American Dream.” The coffee brand has had massive success in the market with its logo “Get Shit Done.” In addition, their products, such as their essential brew and Nitro latte, have had massive success in the market.
Home of the Hustle also sells accessories and apparel with their tagline “Get shit done.”
Frank started out like most people. Growing up, he was told to get good grades, go to college, or get a trade. He knew from early on that college wasn’t a good investment for him, so he learned to trade. It didn’t take long before he realized that he was sold a dream that didn’t exist anymore. That’s when he took the risk and bought a $100 VHS tape to learn a new trade. He quit his job, and as he says, “Beat the damn streets so hard I swear I’ll get a bill for the potholes.”
When asked about how he and his friends got into the coffee business, he says, “Well, we showed up, found friends that wanna do cool shit, and did it! We found a way to inspire freedom-seeking men and women while providing a world-class product that we affectionately call ‘The Official Coffee of The American Dream.’
Making America Grind Again
Frank is a self-made entrepreneur. He is someone who took a good look at his situation and decided to take action in pursuit of his dream of freedom. Yet, that’s what America is all about. It’s a country where anyone can decide to pursue their dream and make it.
Frank is proof that anyone can overcome their struggle and succeed. He quit his job at 27 years old, and although the struggle was brutal, he has earned millions by using his hands. Frank’s perseverance, as well as a no quitting attitude, also pushed him to succeed.
Frank started a coffee brand to share his experiences and create an income source that would allow him the freedom he was searching for nearly twenty years ago. He encourages others to “get shit done.” That means understanding whose thinking you’re thinking. You should be confined to live a life that other people think you should live. Rather, you should identify your purpose, come up with a plan and pursue it.
Frank is also all about “making America grind again.” His brand is all about honoring the hustle, which is an everyday experience for most Americans. We all have to get shit done to pay the bills and give our families the lives they deserve. Being grateful about your journey and being passionate makes the difficult hustle days easy.
Frank is passionate about encouraging others who want to create a legacy that is possible. It will take a lot of work and sacrifice, but you can get there.
You can connect with Frank on Facebook (@homeofthehustle/@frankselljr), Instagram (@frankselljr/@realhomeofthehustle), Youtube (@homeofthehustle) or Linkedin.