INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.
Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Raja Rajamannar.
On a recent Price of Business show series, Host Kevin Price visited with Raja Ramamannar, CMO of MasterCard, about his book, Quantum Marketing. They discussed chapter 3 which looks at how success in pursuing quantum marketing begins with reconsidering a company’s mission.
Raja Rajamannar, author of the Wall Street Journal bestseller, “Quantum Marketing” and Chief Marketing and Communications Officer at Mastercard discusses an important paradigm shift in marketing.
The book recently stores and provides business leaders and marketers with thoughts to consider as they face new challenges of an increasingly digital, socially distant, technology-driven world. The book shot up to bestseller status.
Rajamannar rightly points out that in order to maintain relevance with and connections to the customer, marketers need to think and act differently than they have before.
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LISTEN TO THE INTERVIEW IN ITS ENTIRETY HERE: