The level of banality of modern advertisements, commercials and advertising structures in general has reached the point of no return … But … True connoisseurs of the culture of high-quality creativity have always been waiting for this moment …
What is advertising? We see it every day and yes, we all know what it is for. Have you ever read the definition? It translates from Latin as “reclamare” – to repeat several times, announce loudly, shout out. Nowadays, it is rare to see on the streets of modern cities those who still use this method in the “classical” sense of the word. The transmission of information into space has moved on to a completely different plane. We have the ability to convey visual images using video sequence as we imagine it in our head. Moreover, using audio tracks. Those. now it is a more complex form of information transfer, which makes it possible to feel what is being said.
After all, we are not advertising a product, right? We advertise a feeling, a feeling that a person wants to experience when purchasing this or that “product”. If in a commercial video you tell everything about a car, methods of service, prices of components, materials, alloys, etc., it will be a lecture for people with a technical mindset. Agree, not everyone can be interested in this. (For me, for example, the main thing in a car is “not to break down every month”, the comfort of the interior and design). But if you show how a person dreams of a car, how he gets it, how he then drives along a serpentine road in sunny weather, drinking his favorite cranberry fresh juice, while listening to indie rock … A completely different movie. The language is understandable to all people. The language of sensations. That being said, it’s fair. Opinion is not imposed, anyone with a car can ride the serpentine to the music.
Video production ABD-video is engaged in demonstrating with the help of professionally “constructed” video what sensations or new possibilities will open before you if you want “anything”. All people are individual. Someone wants a car, someone wants shoes, someone wants a trip to Sri Lanka. But to imagine and experience live are completely different things. The more complex and versatile the image shown in the advertisement is, the clearer it is for the person buying this or that product / service with which he will deal. Multifaceted image. This is what we bring to life. Our team also consists of many “facets”. Some – knit the threads of the script, others – construct objects into camera lenses, and someone cares about the harmony of objects, the appropriateness of colors and sizes. There are also techniques. As a person with a “humanitarian” mindset, I can say for sure, without them nothing would have happened. These guys provide a platform on which to stand firm. We make sure that the person, at the end of our cooperation, warmly shook our hand.
Sooner or later, any entrepreneur thinks that it would be nice to expand and launch advertising. ABD-video – The choice for those who love “delicious” video.
