Tech buying is exhausting because the system is broken. Unsolicited marketing emails that do not align with buyers’ needs flood inboxes. Buyers spend a long time searching and still fail to find what they want.
Tonya Turrell, the founder of TechnologyMatch.com, examined this scenario and decided to fix the broken system with buyer-led matchmaking. Here is how she did it:
But First: Who is Tonya Turrell?
Tonya Turrell has over 25 years of experience in B2B technology lead generation. Her companies ranked #123 on the Inc. 5000 list in 2023 and #209 in 2015. She saw a broken system in tech buying. IT leaders were burdened with too much irrelevant product information and were losing time.
She decided to fix it. To her, the buyer comes first. Always. So, there are no forced sales.
TechnologyMatch.com: A Buyer-First IT Marketplace
TechnologyMatch.com is Tonya’s answer to broken tech buying. It is a private matchmaking platform for IT leaders that offers privacy and precision.
What makes it different is:
- Anonymity until consent.
- Pre-vetted network.
- Matching based on needs, not pressure.
- Control + Privacy.
The platform connects buyers with IT goods and services across AI, cybersecurity, cloud services, managed IT, and infrastructure tools. In tech buying, there can be months of back-and-forth contact and demos, only for the involved party to start over when the product doesn’t fit. With TechnologyMatch.com, buyers receive high-fit matches to help build genuine partnerships, not just transactions.
Buyers do not feel ambushed, rushed, or pressured because the process is initiated on request. TechnologyMatch.com has already completed 20,968 tech matches.
How it works:
- Leaders share what they are solving.
- They receive curated partner matches.
- They choose who to meet.
Why Tonya’s Vision Matters Right Now
IT buying has changed. Leaders are digital-first and research before they speak. They dislike sales scripts. Observing this, Tonya built TechnologyMatch.com to respect time and autonomy. She saw that demand was already there and that alignment between buyers and vendors was required.
Accepted matches mean:
- Higher quality leads.
- Shorter sales cycles.
- Better long-term partners.
It creates value on both sides. There is just too much of everything, and everyone promises the best results. However, not all products are suitable for every purpose, even if they perform well in other scenarios. Tonya Turrell’s match-making system is correcting this problem.
The corrections Tonya made to the system keep costs predictable, since there is no surprise spending and wasted outreach. Tonya also adapts the system to market needs, offers new features, and improves existing tools.
Conclusion
Tonya Turrell fixed a gigantic problem in IT procurement with TechnologyMatch.com. She saw frustration and heard complaints and decided to fix a broken system.
She created a smarter way to buy tech. With her company, IT leaders regain control by protecting privacy, saving time, and building trust. It is a space where IT leaders feel respected, protected, and heard. The platform reflects her belief in control, privacy, and smart decision-making. Tonya’s leadership is all about listening first and leading with vision.
IT procurement no longer has to feel like a battle. With TechnologyMatch.com, it is starting to feel fair.
