The “U.S. Online Grocery Shopping Takes Off but Remains a Challenging Channel” report has been added to ResearchAndMarkets.com’s offering.
Driven by growing consumer e-commerce and advances in grocery order fulfillment, U.S. online grocery sales continue to increase to record levels. National and regional grocery chains are making major investments in technology and delivery resources to address this online sales channel. A new research report, U.S. Online Grocery Shopping Takes Off but Remains a Challenging Channel, assesses current industry challenges and opportunities as well as future considerations and implications for the grocery industry.
Consumers want convenience and immediacy in their everyday shopping routines. Grocers have been late to the online party, but now they are going all out to support customers that prefer online shopping. But grocery order fulfillment is labor-intensive and last-mile delivery is expensive, so the online channel will be financially challenging for grocers. commented the author of this report.