While CBD is certainly a rapidly expanding industry with a ton of potential and nowhere to go but up, there are hang-ups associated with the industry. The biggest one of those is in the marketing of CBD and CBD ads.
Unfortunately, due to legality issues in some states, CBD is not readily advertisable across all platforms. CBD Facebook ads are still restricted and there does not seem to be an end in sight for that restriction to be lifted.
Google AdWords is running a test to see how these ads will do on their platform, but that is still not a readily accessible way to efficiently perform a CBD marketing campaign. Still, there are alternative methods for marketing CBD that have proven effective.
The thing to keep in mind is that the CBD industry is still in its infancy. There are kinks to be worked out and processes to be created. In the meantime, companies are just trying to figure things out as they go.
One effective method for advertising, well, anything is through email marketing. Here is why it can be highly beneficial for CBD companies across the industry.
Email Marketing Campaigns
This is one of the oldest forms of online marketing because it is one of the most consistent at attracting customers. The best thing is that it can be personalized and tailored to a specific audience. This gets your products in front of the people that you want and can often given them a direct method to click directly to that product.
A great thing to do is to send customers coupons or deals, either on their own or as part of an existing newsletter for customers/subscribers. This gets word out about new products and they can share those emails with others to spread the word about your product.
This is a form of word-of-mouth advertising, a method that has proven extremely effective throughout the years. Being able to get the word out about your product, get it in front of the audience, and get them to share it is a very effective marketing strategy.
CBD likely won’t face the legal restrictions that it currently does, at least not forever. But in the meantime, it is about finding effective ways of CBD advertising that will keep CBD companies alive and thriving.
Use as many alternative marketing methods as you can find and your company will benefit in the long run.